Ghan ad for younger market goes viral

Nick Bertke’s funky remix of a trip through central Australia on the Ghan.

A slick new ad about The Ghan train has gone viral on YouTube. Source: adelaidenow

SOUTH Australia's iconic Ghan journey has gone global as a result of a new advertising push aimed at getting more young people aboard.

An extended version of an Adelaide-produced advertisement for the train journey has amassed more than 148,000 views on YouTube and attracted global interest, even appearing on CBS News.

Its viral success comes just a week after South Australia's new logo was unveiled to mixed reviews.

Great Southern Rail's director of sales and marketing Steve Kernaghan said the organisation sought to attract a younger demographic to their brand of train travel through the new campaign which was executed by Adelaide advertising agency Clemenger BBDO.

Perth electronic producer Nick Bertke (aka Pogo) was enlisted to create a unique sound for the advertisement which mashes together images and people from the nearly 3000km journey.

Bertke has worked with Walt Disney Studios and Pixar, remixing the likes of Toy Story, A Little Mermaid and Pirates Of The Caribbean, amassing millions of YouTube views worldwide.

A production team spent a week on the train capturing the images for the advertisement which has aired in a shortened form on Australian TV networks.

But it wasn't until Bertke uploaded a two minute version to his YouTube channel late last week that the international interest gathered momentum, gaining promotion on platforms such as Google+ and the video sharing website's official Facebook page.

By comparison, the "Let Yourself Go" video for Kangaroo Island by the South Australian Tourism Commission garnered just under 33,000 views in the past year.

"Marketing is about creating compelling content that people want to subscribe to and share with their friends," Mr Kernaghan told The Advertiser.

"It's done better than we expected in terms of the viralness of it."

While Mr Kernaghan wouldn't comment directly on South Australia's new logo, he said the best way to showcase our state is to get out there and promote its best bits - like the Ghan campaign has done.

Clemenger BBDO executive creative director Karl Fleet said it was important to create a longer version of the initial 30 second TV commercial so people could get more of a feel for the length of the Ghan journey.

See the video here: https://www.youtube.com/watch?v=nXJ5-m-lmiM

View the original article here

Ghan ad for younger market goes viral

Nick Bertke’s funky remix of a trip through central Australia on the Ghan.

A slick new ad about The Ghan train has gone viral on YouTube. Source: adelaidenow

SOUTH Australia's iconic Ghan journey has gone global as a result of a new advertising push aimed at getting more young people aboard.

An extended version of an Adelaide-produced advertisement for the train journey has amassed more than 148,000 views on YouTube and attracted global interest, even appearing on CBS News.

Its viral success comes just a week after South Australia's new logo was unveiled to mixed reviews.

Great Southern Rail's director of sales and marketing Steve Kernaghan said the organisation sought to attract a younger demographic to their brand of train travel through the new campaign which was executed by Adelaide advertising agency Clemenger BBDO.

Perth electronic producer Nick Bertke (aka Pogo) was enlisted to create a unique sound for the advertisement which mashes together images and people from the nearly 3000km journey.

Bertke has worked with Walt Disney Studios and Pixar, remixing the likes of Toy Story, A Little Mermaid and Pirates Of The Caribbean, amassing millions of YouTube views worldwide.

A production team spent a week on the train capturing the images for the advertisement which has aired in a shortened form on Australian TV networks.

But it wasn't until Bertke uploaded a two minute version to his YouTube channel late last week that the international interest gathered momentum, gaining promotion on platforms such as Google+ and the video sharing website's official Facebook page.

By comparison, the "Let Yourself Go" video for Kangaroo Island by the South Australian Tourism Commission garnered just under 33,000 views in the past year.

"Marketing is about creating compelling content that people want to subscribe to and share with their friends," Mr Kernaghan told The Advertiser.

"It's done better than we expected in terms of the viralness of it."

While Mr Kernaghan wouldn't comment directly on South Australia's new logo, he said the best way to showcase our state is to get out there and promote its best bits - like the Ghan campaign has done.

Clemenger BBDO executive creative director Karl Fleet said it was important to create a longer version of the initial 30 second TV commercial so people could get more of a feel for the length of the Ghan journey.

See the video here: https://www.youtube.com/watch?v=nXJ5-m-lmiM

View the original article here

'Waiting for a mate' goes viral

Viral footage from Channel 7’s Highway Patrol of Clinton telling Victoria Police he's 'waiting for a mate'

Senior Constable Ash Bowden speaks with Clinton in the Channel 7 program Highway Patrol. Source: Herald Sun

FOOTAGE of a man at the wheel of a crashed car telling a Victorian policeman he was "just waiting for a mate" has gone viral.

The footage, from Channel 7’s Highway Patrol, has amassed more than 250,000 YouTube views and it's own Facebook page with more than 45,000 likes after it was uploaded in recent days.

The video shows Senior Constable Ash Bowden responding to reports of a car doing burnouts in Carrum Downs, 34km southeast of Melbourne’s CBD.

Do you know this man? Contact our news desk on (03) 9292 1226

What seems like a routine hunt for hoon drivers takes a turn for the bizarre, when he finds a car crashed on a curb and the driver, named in the video as Clinton, sitting inside.

When asked what happened, Clinton nonchalantly explains: “I’m just waiting for a mate.”

Seemingly unaware of the extensive damage to his car, Clinton continues the charade and repeats the “waiting for a mate” line four times over the next few minutes.

The exchange starts:

Sen-Constable Bowden: How did you get down here?

Clinton: Does it matter?

Sen-Constable Bowden: Yeah, it kind of does mate, because you’ve just been involved in an accident.

Clinton: No I haven’t.

Sen-Constable Bowden: Yes you have.

Clinton: Have I?

Sen-Constable Bowden: Yeah.

Clinton: What kind of accident?

Sen-Constable Bowden: One with a curb mate. Your whole car’s smashed up.

Sen-Constable Bowden shows the patience of a kindergarten teacher when saying he wants to conduct a breath test, with this exchange:

Clinton: I’ll do this for you.

Sen-Constable Bowden: Yep, that’d be great.

Clinton: I trust you.

Sen-Constable Bowden: Yep.

The quarrelsome Clinton continues to give the policeman a headache when asked to go to the police station, insisting that a higher authority was required to rein in his drink-driving.

Clinton: I’m not sure that you’re a federal officer of the law.

Sen-Constable Bowden: I’m not a federal officer.

Clinton: Aren’t ya? Well, I’ll move on then.

Sen-Constable Bowden: I’m a Victoria Police officer mate.

Clinton: Well that’s not good enough.

Clinton eventually agrees to go to the police station, but not before testing the officer’s saint-like demeanour with one last argument, this time over linguistics.

Sen-Constable Bowden: I need you to make a definitive decision.

Clinton: Definitive - can you define that?

According to the TV show, Clinton was fined $600, sentenced to four months’ community service and disqualified from driving for three years.

The footage, believed to have first aired in Australia several years ago but recently re-run in New Zealand, has sparked a fast growing internet meme.

View the original article here