Virgin Australia has been named the best airline in Australia. Picture: Supplied Source: AAP
VIRGIN Australia has won Domestic Airline of the Year at the Roy Morgan 2012 Customer Satisfaction Awards.
The award for International Airline of the Year went to Singapore Airlines, while, for the second time in a row, Crowne Plaza was recognised as Hotel and Resort of the Year.
Addressing the audience, Roy Morgan Research CEO Michele Levine said: "We all know the Australian tourism industry is a tough place to be.
"With the GFC, the high Australian dollar and Australians' increasing international outlook, domestic tourism is down and overseas travel is up - only Melbourne is bucking the trend," she said.
"Keeping Australians holidaying at home means that for this sector, satisfaction is crucial."
While Virgin customers were the most satisfied, Qantas flew ahead when it came to punctuality. The latest Bureau of Infrastructure, Transport and Regional Economics report found Qantas flights departed on time 86 per cent of the time, followed by Virgin Australia at 83 per cent, Tiger Airways at 83 per cent and Jetstar at 76 per cent.
Last month Virgin upgraded to a new check-in and booking system.
The Roy Morgan awards, which are in their second year, acknowledge Australian businesses who led their industry in customer satisfaction last year.
They cover more than 30 categories, recognising sectors such as travel, banking, retail, motoring and hospitality.
Roy Morgan Research collected satisfaction ratings through its 2012 Consumer Single Source survey of over 50,000 Australians and its Business Single Source survey of 22,000 decision makers.
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