Olivia wears jeans made from Thermolite, which creates warmth between fabric and the skin. Picture: Jason Edwards Source: Herald Sun
JEANS are the genius of the fashion world this season, with new technologies making our denims just as intelligent as they are stylish.
In a first for the Australian market, Jeanswest has launched innovative denim called Thermolite, a lightweight fabric made with hollow-core fibres, enabling it to trap air for greater insulation, creating a layer of warmth between fabric and skin.
Wrangler is also offering denim with a difference this season with its radical Spa Denim jeans.
Wrangler, stocked on e-store ASOS in Australia, recently released a range of denim infused with aloe vera and olive oil. The innovative skincare jeans moisturise your legs as you wear them.
Kristin Laidlaw, Jeanswest product manager, denim, said new styles were revolutionising the humble wardrobe staple.
"Consumers are looking for more than just fashion from their jeans," she said.
"They want performance and function, longer wear and better value, rather than just investing in short life-cycle, fast fashion pieces."
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