Thứ Hai, 15 tháng 4, 2013

Qantas reveals new hostie uniform

Qantas

Miranda Kerr in the new red, black and pink Qantas uniform. Picture: Qantas

Qantas

There have been only 10 uniform redesigns in the airline's history. Picture: Qantas

Qantas

The scene at the Qantas uniform unveiling before the models take to the runway. Picture: Melissa Hoyer Source: news.com.au

Qantas

They feature black trench coats with a splash of red. Picture: Qantas

FRENCH navy, red and a splash of hot pink are the calling cards for the new Qantas uniform unveiled with a huge runway show in Sydney this morning.

Miranda Kerr, an ambassador for the airline, rocked the runway in a French navy trench coat, just one of the pieces cabin and ground crew will start wearing next year.

Tagged as sophisticated, fresh, understated, modern and wearable the new uniform was designed by Paris-based, Melbourne-born designer Martin Grant, a man work renowned for exquisite tailoring.

He created 35 garment styles for male and female employees - a total of 400,000 pieces of clothing.

While not wanting to take the 'flying kangaroo' emblem too literally, Mr Grant choose to incorporate the red Qantas triangle logo very effectively on the lapels, and skirt 'vents'.

Flanked by Cate Blanchett and Qantas CEO Alan Joyce, the 300 strong crowd – most of whom were Qantas employees – gave the uniforms a standing ovation.

Qantas CEO Alan Joyce told the models: "They look amazing... These uniforms represent not only Qantas but Australia around the globe."

Vogue editor-in-chief Edwina McCann said "I really love it".

"Martin Grant is one of the best tailor in the world so his expertise has really shoe through with every piece."

In pictures: Previous Qantas uniforms

Qantas

The new Qantas uniforms. Picture: Qantas Source: No Source

A trench coat, already tagged the 'Inspector Gadget' coat, single breasted blazers, a women's vest, slim leg pants, white shirts, a shit dress with red and pink panels and red neck scarves have given the new Qantas a back-to-the-glamour days of travel vibe.

The addition of hat – perhaps a smart move considering  he Qantas and Emirates hook-up – has certainly given the uniform a more sophisticated edge.

The big-time runway show was made even more professional with the help of model coach Jay Alexander who taught the 'models' (all Qantas staff) to walk in Christian Loubotin heels.

Other designers who included had been up for the job included Collette Dinnigan, Josh Goot and Dion Lee, but it was grant who was ultimately given the mantle, taking over from Peter Morriossey who designed the boomerang print uniforms 11 year ago.

The uniforms will begin to appear on Qantas’ 12,600 uniformed staff from early next year.

Fifteen types of fabrics were used, including Australian wool.

Qantas

Great "flying roo" detail on the uniforms. Picture: Melissa Hoyer Source: news.com.au

Qantas

The "chic" new uniforms on show. Picture: Melissa Hoyer Source: news.com.au

Qantas

The new red, black and pink Qantas uniforms. Picture: Qantas Source: No Source

Martin Grant

Fashion designer Martin Grant with models in previous Qantas uniforms. Picture: Supplied Source: Supplied


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