GAME ON: The Gold Coast Commonweatlh Games 2018 logo. Source: Supplied
THIS is the logo that will take the Gold Coast Commonwealth 2018 Games to the world, a multi-coloured design unveiled this morning.
The emblem's design - based on 'months of research and development' - incorporates athletes including a swimmer, a gymnast and a hurdler against what appears to be windmill.
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Tourism Minister Jann Stuckey said the emblem was inspired by the Gold Coast's "stunning beach side location, its iconic skyline".
She said the colours were "representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region".
"Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games' deep heritage and humanity.
"Today's unveiling shows the world the Gold Coast can't wait to share this moment in history."
Gold Coast 2018 Commonwealth Games Corporation Chair Nigel Chamier OAM said the emblem was a result of months of research and development.
"Market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically," Mr Chamier said.
"Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork.
"It has been a very exciting and thorough process and GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games."
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